Cheers! I'm Rob
A brand planner obsessed with advertising, culture and their intersections.
Cheers! I'm Rob
A brand planner obsessed with advertising, culture and their intersections.
About me
A director-turned-advertiser, it all began my first year in high school when I started using Facebook to spread the word about the plays I was directing.
Fast-forward 6 years, I was a directing student at UNC running a theatre company. I was sitting in an intro to brand strategy class for a general education requirement and it hit me: the fundamentals of directing and strategy were one and the same. Take culture, history, art, music, paintings, sports any kind information and package it up in an informing and inspiring way to spark new ideas and general creativity. That class unleashed a passion for persuasive storytelling that I couldn't stop chasing.
Now armed with lateral-thinking skills and a deep curiosity for how companies interact with the world, I help brands carve out their space in an ever-changing cultural landscape. So, if you're looking to build some bold strategy, drop me a line. Let's make something great.
When I'm not thinking about advertising, I'm usually cheering for Liverpool FC, reading absurdly long fantasy books or traveling to new cities and checking out their local craft beer scene.
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